Beautiful cakes are great, but beautiful AND delicious cakes change the game.

Elevate your cakes. Streamline your business. Find your tribe.

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So Excited to
have you here

 

If you're a self-taught cake designer ready to stand out - creating stunning cakes with unforgettable flavours while learning the business strategies to thrive - welcome home. 


The Modern Cake Society is a one-of-a-kind membership that gives you expert guidance, hands-on skills, and a supportive community to take your cake game to the next level.

If you want to Learn, Connect and Grow your own Cake Business, you are in the right place to do it.

Learn

Build a Strong Foundation & Elevate Your Skills

Master the essentials, (from ganache to perfect edges), then take it further with our Caketisserie Lab - a growing library of cake designs infused with patisserie techniques, and unique flavour combinations that will set your cakes apart.

Connect

Find Your People &
Stay Inspired

You’re never alone in your cake journey. 

Join an uplifting community of like-minded cake artists (pros & amateurs alike), share your wins, get feedback, and team up with an Accountability Partner each month to stay motivated and on track.

Grow

Experiment, Innovate & Build Your Business

Every three months, we swap cake techniques for The Cake Biz Lab, where you’ll learn essential business strategies—pricing, client management, automation, and more—to free up time and make your cake business thrive.

JOIN TODAY

Does this sound like you?


YOU'RE A SELF-TAUGHT CAKE ENTHUSIAST (HOBBYIST OR PROFESSIONAL). AND...

  • You rely on trial and error, watching endless YouTube videos, but still feel like something’s missing in your cakes. 
  • You wish you had access to expert guidance without having to navigate the overwhelming sea of tutorials and tips on your own. 
  • You’ve got big dreams for your cake business but lack the confidence in your skills. 
  • You sometimes feel isolated, alone in your kitchen, craving a community of like-minded cake designers who really get you.

What if you could...

 

...have a clear path to elevate your cake and business skills, and truly stand out from the crowd.

 ... be confident enough to push boundaries and redefine what’s possible in your kitchen - like creating a menu full of unique flavours that your clients couldn’t stop talking about? 

 ... be part of a supportive community that cheers you on every step of the way and building meaningful connections in the process.

Hello,
I’m Zaza!

I’m the founder of Zaza Marcelle Cake Design and a trained French Patisserie Chef with experience in prestigious patisseries across France and England. 

When I stepped into the world of cake design only I quickly realised that most resources focused on the same buttercream-and-sponge formula. 

I wanted more (and if you’re here, I know that you do too!) - cakes that didn’t just look beautiful but also delivered unforgettable flavours. 

And beyond that, I wanted to build a business that truly stood out.

I did not “start from scratch”... 

 

I did have a professional Chef background and experience in prestigious Patisseries and Cake Shops.  

But I still had to figure out a lot on my own - how to blend patisserie techniques with cake artistry, how to position myself as a high-end cake designer, and how to navigate the business side of things (ie the fun part!).

That’s why I created The Modern Cake Society - I wanted a space for passionate cake makers who want to do more than follow trends. 

Here, I help you master your craft, infuse patisserie expertise into your cakes, and gain the business clarity you need to build a brand that gets noticed. 

And the best part? You don’t have to do it alone. Inside the Society, you’ll find me, and a supportive community of cake artists on the same journey, ready to grow alongside you.

WHAT YOU GET BY JOINING US

A full Library of Techniques & Recipes

From the basics (like Sponges, ganaches & Buttercreams) to the more advanced techniques (like how to cover with perfect sharp edges or how to create incredible textures) - the Society has a library that you can dive into from day 1.

The Cake Biz Lab

Every three months, we swap cake techniques for business mastery. Learn how to price your cakes, attract dream clients, automate your workflow, and gain clarity on building a cake business that stands out.

The Caketisserie Lab

This is where inspiration meets technique. Each month, a brand-new exclusive Patisserie infused Cake creation is added, showing you exactly how to bring the recipes and methods you’ve learned to life in unique and creative ways.

Connect & Grow

You're never alone on this journey. Inside the Society, you’ll find a supportive online community where you can exchange ideas, get feedback, and sign up for an Accountability Partner—because having people who "get you" makes all the difference. Plus, join us for monthly live events, including Q&As and Cake Business Roundtables, where you can connect with fellow members and get real-time guidance.

Your cake menu will never be the same again.


Some of the recipes you’ll be learning: 

  • Ganache: the classic way/ infused/fruit puree based, etc. 
  • Different types of sponges: “Classic”/Madeleines/using fresh fruits/Frangipanes/meringues, etc. The whole shebang...
  • Buttercreams (yes, plural)
  • Nuts pralinĂ©s, jams, curds
  • And the list goes on...

You’ll be able to mix and match those different techniques and experiment in your own kitchen, unlocking a whole world of new possibilities.

I WANT IN!

And the “cherry on the cake”...

MEET OUR GUEST EXPERTS


Each month, a cake design professional or industry expert (like a social media or marketing pro) shares their insights to help grow your cake business. In exclusive hour-long interviews, they reveal top tips, lessons learned, and actionable content—whether it’s a technique, recipe, or strategy—to elevate your skills and business know-how.

We’ve had the privilege of hosting incredible names, including Jenna of Jenna Rae Cakes, Ewa of Sugar & Chic, Leah of Ink Sweets, Louisa of Spark Social, Sally Cooper of Cake Makers Collective, and Halima of Halima Cake Artistry.

Our upcoming Guest Experts are just as exciting, and we can’t wait to reveal the prestigious lineup!

 

I WANT IN

So... WHO is the Modern Cake Society for?

The Curious


You’re always on the lookout for new techniques and recipes, you basically collect cake books and experimenting with recipes is second nature.

Or you might just be starting out and want to dive straight in with professional techniques that will take your cake game to the next level within months.

Either way, you’re ready to join a community of curious cake enthusiasts.


THIS IS ME!

The Modern (and aspiring) Cake Artist


Whether you are an already established Cake Artist, just starting out your professional Cake journey or simply passionate about Cake Design, your aim is to create cakes that are modern and unique.

By joining the Society, you will be learning pâtisserie and modern cake design techniques on a monthly basis, which will allow you to place yourself in the high-end bracket of the cake industry. 

YES!

Those who put Taste first!


No matter where you are in your cake journey, you strongly believe that at the end of the day, a cake is made to be eaten. 

So taste should always be a crucial aspect of the whole cake experience.

Simple American buttercream is OK, but it just doesn’t cut it for you anymore...


STILL ME! WHERE DO I SIGN?

What’$ the d£al?

 

Whether you’re here to refine your cake skills or to build a thriving cake business, the Modern Cake Society has a plan tailored for you. We offer one tier focused on deepening your baking and decorating knowledge, and another with added business‑growth tools. Whichever you choose, your price is locked in for life - even as new lessons are added and rates rise for future members

 

I WANT IN!

The Caketisserie Club

ÂŁ97

Our recipe only tier

 

This entry‑level tier is perfect if you’re mainly interested in honing your baking and decorating skills without the business extras.

  • Foundation Mastery – immediate access to our full library of sponge, ganache, buttercream, and texture techniques.
  • Caketisserie Lab – monthly patisserie‑infused cake creations with unique flavour combinations to inspire your own designs 
  • 6‑month access – one upfront payment; no monthly billing.

 

BUY NOW

All Access Lounge

ÂŁ199.99

BEST VALUE - 6 Months Plan

 

Commit to six months and save big: at roughly £1.10 per day, it’s about three times cheaper than a flat white from your favourite café!

You get every feature of the monthly All Access Lounge - Foundation Mastery, Caketisserie Lab, Cake Biz Lab, Guest Experts Corner, added resources, forums and live events, but at a discounted rate.

Pay once, and enjoy uninterrupted access for six months with your low rate locked in forever.

BUY NOW

All Access Lounge

ÂŁ39.99

Monthly Plan

A flexible, cancel‑anytime option that unlocks everything the Society offers. All Caketisserie Club features, plus… 

  • Cake Biz Lab – quarterly workshops on client management, automations & business essentials.
  • Guest Experts Corner – monthly masterclasses with industry pros.
  • Community & Live Events – forums + monthly Q&A/ roundtables.
  • Resources – templates, guides & tools to streamline your business.
            

(Best for flexibility, though the 6-month plan offers greater value.)

BUY NOW

LOVE FROM our members

Shell, Shell & Ginger

Before I joined the Society, I wasn't sure if I was going to set up my business. I love Zaza's philosophy of combining patisserie techniques with cake decoration. Her monthly 'caketisserie' creations and lessons have really helped me up my game. She is a great teacher who explains everything so well, and is so generous with her expertise. I am now trading and have already received wonderful feedback from customers on how amazing my cakes taste, as well as look. It has also been fabulous to connect with other bakers and cake makers through the society for tips, tricks and business support. They are a lovely bunch!

Hannah,
The Paradise Cake Company


I joined The Modern Cake Society after seeing Zaza's use of her patsies experience to enhance cakes. I like combining flavours but don't have the time to practice, Zaza does that and the results are quite amazing.

I love the variety of recipes and techniques she has introduced me to. If like me you don't want to stop learning about the science of baking this is defiantly the group to join.

Marilia,
The Virtual Bakery


I love the Society. It's been great to get to know different cake artists that are in different part of the journey and get to share our experiences. Plus, Zaza is great and so generous with her knowledge. Being part of the Society and seeing what Zaza has achieved with her cake flavors and combinations, has given me the courage to keep experimenting with flavors and textures to elevate my cake artistry. Thank you, Zaza! ❤️

Any more questions?

So?
Are you ready to join a one-of-a-kind community where you’ll get to continually learn new

amazing skills?

 

Yes, I am!

READY TO BECOME A MEMBER?

 

With now 3 plans to chose from - Caketisserie Club (£97 for 6 months), All Access Lounge monthly (£39.99/month) and All Access Lounge 6‑month plan (£199.99) lock in your rate for life and get immediate access to expert techniques, inspiring creations and a supportive community.

 

SIGN UP TODAY